Users for the Western market showed users took less time considering whether or not to click an organic search engine result with review stars included.Review stars in the search engine results page (or “SERP”) helped traffic uplift by 35% in the Western market and in the large European market, the same test yielded a 13% traffic uplift. The results showed that review stars of SERPs for both markets resulted in a significantly higher click-through rate. Our researchers conducted a custom research study to identify differences in click-through rate (or “CTR”) among variations of organic search results pages for two markets, one in Belron®'s most Western market, and another in a large European market.

In order for arbitration to be binding, both parties must agree to accept the arbitration decision.This study showed that review stars in search engine results significantly improve click-through rates, by as much as 35%.

Binding arbitration is provided by a trained arbitrator who listens to both parties, weighs in on the evidence presented and renders a decision regarding dispute resolution which all parties must follow.Informal dispute resolution is provided by a professionally-trained hearing officer who listens and makes non-binding decisions aimed at resolving the dispute.The BBB can provide a trained mediator to assist both you and the business with coming to mutually-agreed-upon solutions for the dispute at issue.

The different dispute resolution processes that the BBB facilitates includes: X Trustworthy Source Better Business Bureau Nonprofit organization dedicated to promoting marketplace trustworthiness by educating consumers and reviewing businesses Go to source The BBB collects information from both parties in the complaint and employs various dispute resolution tactics in order to prevent the dispute from going to court. Go through the BBB complaint resolution process.

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