Groupon gave me 24 hours notice that my proposal had been accepted & my Groupon would be running the following day. “By 4pm, my Groupon had completely sold out – the first Groupon to ever do so in San Diego.” I figured that would have me doing one session every day for a year, and of course I could do multiple sessions in one day to have a day or two off a year. My Groupon representative told me most Groupons sold about 50% of their limit. We decided to cap the maximum amount of sessions sold at 760 & give clients up to one year to redeem. Oh, by the way, Groupon takes 50% of that. $49 for a one hour photo shoot anywhere in San Diego County with a disc of 30 retouched high resolution images.

When I did the Groupon, they only did one deal every 24 hours, as opposed to their current website which runs hundreds of deals for weeks at a time, but I think the basic lessons are the same.Īre you ready to hear how crazy I was? After a couple weeks of discussion back & forth with Groupon, we decided to launch my deal. It was the best thing I ever did for my business, which is an opinion you might not hear from most business owners who have used Groupon. I launched a Groupon in April 2010, when my business was around 1 ½ years old. “I looked at it as a necessary sacrifice.”

My groupons